“Engaging customers today requires a redefined marketing organisation”

McKinsey Quarterly

“Companies must now be designing the entire story of how individuals encounter a brand, and the steps they take to evaluate, purchase and relate to it across the decision journey”

McKinsey Global Institute

A new kind of creative agency focused on unlocking value in shopper behaviour

Our creative approach is based on a 3-day hothouse model. These sessions bring together world class planners, rock star creatives and category experts who along with senior clients, work intensively together to solve the brief.

WHAT WE DO FOR YOUR BRAND

BUILD PATHS

We build new paths for brand launches and new audience segments

CLEAR PATHS

We clear crowded paths for legacy brands

SHORTEN PATHS

We shorten traditional siloed paths

WE ARE VERY PROUD TO BE WORKING WITH A NUMBER OF PROGRESSIVE MINDED BRANDS

Path Worldwide is proud to now be part of the Crispin Porter + Bogusky Group. We are based in the CP+B offices in Kings Cross, London. Path Hong Kong opened in February 2015. We also have access to CP+B offices in; Miami, Boulder, Los Angeles, Göteborg, Copenhagen and São Paulo.

Crispin Porter + Bogusky is one of the most-awarded agencies the world, having been named “Agency of the Decade” by Advertising Age and “Agency of the Year” 13 times in the trade press. No other agency has won more Grand Prix awards at the Cannes Lions International Advertising Festival in the past 15 years than CP+B, and they are the only agency to have won the Titanium Grand Prix two times.

Ben is a strategic leader with a 12+ years proven track record in the integrated marketing and communications industry. Holding a number of regional and local market positions in Hong Kong, London, and Chicago. Ben was the global lead on the Coca-Cola business for Leo Burnett Worldwide. Building the Coke business across a spectrum of disciplines from classic brand building to shopper strategy and activation. Ben has worked globally with a number of  other B2C and B2B clients. These range from classic big brand B2C MNC’s: P&G, Coca-Cola, Philip Morris and McDonalds to B2B work for Volvo Construction Equipment, Hewitt Associates, Philips Electronics and PMI Duty Free.
Philip is a Strategic Planner with 20+ years experience in both major agencies; Arc, DraftFCB, Saatchi & Saatchi and his own iconic start-up Hicklin Slade & Partners. He has been responsible for award winning work on famous brands; Britvic, Budweiser, Camelot, Diageo, Emirates, Honda, Old Spice and The National Lottery. He is honorary Vice President of the Marketing Agencies Association in the UK and has judged awards in the US, UK and Ireland. Philip also found time to perform in the opening ceremonies of the London 2012 Olympics and Paralympics.
Ben Stobart

+44 7557 443789

Philip Slade

+44 7956 685615

Path WW
The Brass Works,
32 York Way,
Kings Cross,
London N1 9AB

+44 (0) 20 3551 7701

Path HK
Three Pacific Place
1 Queens Road East
Admiralty
Hong Kong

www.pathww.com