“Engaging customers today requires a redefined marketing organisation”
“Companies must now be designing the entire story of how individuals encounter a brand, and the steps they take to evaluate, purchase and relate to it across the decision journey”
McKinsey Global Institute
Our approach won’t suit everyone, but for those seeking real change we represent an innovative cost effective choice
A new kind of creative agency focused on unlocking value in shopper behaviour
Founders Ben Stobart and Philip Slade both have award winning backgrounds in international shopper marketing. They formed Path as they believed an Omni-channel world demands a new approach to unlocking value in the path to purchase.
We are championing a creative hot house model, using multi-discipline creatives in groups of six, to create the type of innovative ideas needed to make the most of the changes in shopper behaviours.
WHAT WE DO FOR YOUR BRAND
BUILDING NEW PATHS
We build new paths for brand launches and new audience segments
We clear crowded paths for legacy brands
We shorten disjointed digital approaches
WE ARE VERY PROUD TO BE WORKING WITH A NUMBER OF PROGRESSIVE MINDED BRANDS
The launch of Path has been nurtured by The House Worldwide. A new global communications network of owner managed creative business’s
Independent • Collaborative • Senior Talent
Ben is a strategic leader with a 12+ years proven track record in the integrated marketing and communications industry. Holding a number of regional and local market positions in Hong Kong, London, and Chicago.
Ben was the global lead on the Coca-Cola business for Leo Burnett Worldwide. Building the Coke business across a spectrum of disciplines from classic brand building to shopper strategy and activation.
Ben has worked globally with a number of other B2C and B2B clients. These range from classic big brand B2C MNC’s: P&G, Coca-Cola, Philip Morris and McDonalds to B2B work for Volvo Construction Equipment, Hewitt Associates, Philips Electronics and PMI Duty Free.
Philip is a Strategic Planner with 20+ years experience in both major agencies; Arc, DraftFCB, Saatchi & Saatchi and his own iconic start-up Hicklin Slade & Partners.
He has been responsible for award winning work on famous brands; Britvic, Budweiser, Camelot, Diageo, Emirates, Honda, Old Spice and The National Lottery.
He is honorary Vice President of the Marketing Agencies Association in the UK and has judged awards in the US, UK and Ireland.
Philip also found time to perform in the opening ceremonies of the London 2012 Olympics and Paralympics.